Privacy Policy
Transparent data practices you can trust
At OpenbooQ, transparency isn't just our business model—it's how we handle your data. This policy explains exactly what information we collect, how we use it, and the control you have over your personal data.
Table of Contents
Information We Collect
We collect information to provide better roofing services and maintain our commitment to transparency. Here's exactly what we collect and why:
Personal Information
- • Name, email address, and phone number
- • Home address and property details. An address you type is sent to our mapping provider to be matched to a real location, and to Google's imagery services to measure the roof
- • Payment information (processed securely by Stripe)
- • Communication preferences and history
Usage Information
- • Website interactions and page views
- • Recordings of how a page is used — pointer movement, scrolling and clicks — captured by our session replay tool
- • Roof measurement tool usage
- • Material preferences and selections
- • Support chat conversations
Technical Information
- • IP address and device information
- • Browser type and operating system
- • Cookies and similar tracking technologies
- • Location data (with your permission)
How We Use Your Information
We use your information to deliver exceptional roofing services and maintain our transparent, customer-first approach:
Service Delivery
Provide roofing estimates, coordinate installations, and manage projects
Communication
Send project updates, support responses, and important notifications
Payment Processing
Process payments securely and manage billing information
Service Improvement
Analyze usage patterns to enhance our platform and services
Security & Fraud Prevention
Protect your account and prevent unauthorized access
Legal Compliance
Meet regulatory requirements and resolve disputes
Information Sharing
We share your information to deliver your project, to run the site, and to measure our advertising. Here is exactly who receives what, including the sharing you can switch off:
We DO Share With:
- • Certified Contractors: Project details needed to deliver your installation
- • Payment Processors: Billing information for secure transactions
- • Service Providers: The vendors listed under Third-Party Services, each limited to what its function needs
- • Advertising & Measurement Partners: Site activity — the pages you view and the estimate steps you complete — goes to Google and Meta so we can measure and target our ads. This is the sharing that Your Privacy Choices turns off.
- • Legal Authorities: When required by law or to protect rights
We NEVER Do:
- • Exchange your name, phone number, email or address for money
- • Pass your contact details to lead brokers, lead resellers or data brokers
- • Hand your details to unrelated companies to market their own products to you
- • Sell or share anything at all once you have opted out
- • Share mobile information with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with anyone.
Why the distinction matters: the advertising partners above receive how you used this site, not a copy of your contact details. Under Texas and other state privacy laws that activity still counts as sharing for targeted advertising, so it is disclosed here and it is something you can refuse.
Data Security
We implement industry-leading security measures to protect your personal information:
Encryption
All data encrypted in transit and at rest using AES-256 encryption
Secure Infrastructure
SOC 2 compliant hosting with regular security audits and monitoring
Access Controls
Multi-factor authentication and role-based access for all team members
Opting Out of Targeted Advertising
Texas and several other states give you the right to opt out of targeted advertising and of the sale or sharing of your personal data. There are two ways to exercise that right here, and both do the same thing.
Global Privacy Control
If your browser or an extension sends the Global Privacy Control signal, we treat it as a valid opt-out. You do not have to tell us anything or click anything — the signal is read before any advertising or analytics tag is requested, so those tags are never loaded in the first place.
Your Privacy Choices
Use the Your Privacy Choices page, linked in the footer of every page. It records your choice in a preference cookie that applies across openbooq.com and its subdomains, so you only have to set it once.
Because the preference is stored in a cookie on this browser, clearing your cookies clears it, and it does not carry to other devices or browsers.
What opting out actually does: the tags marked "Does not load if you opt out" under Third-Party Services are not requested at all — no script is fetched and no data leaves your browser for them. It is not a setting passed to those vendors after the fact. If we cannot read your preference for any reason, we treat you as opted out. Two things are unaffected: TrustedForm, which records the consent you give when you submit a form, and the vendors needed to run a feature you chose to use. Opting out never affects your quote, your price or your project.
Your Rights & Choices
You have comprehensive control over your personal information. Exercise your rights easily through our self-service tools:
Exercise Your Data Rights
Access Your Data
Request a copy of all personal information we have about you.
Correct Information
Update or correct any inaccurate personal information.
Delete Your Data
Request deletion of your personal information from our systems.
Data Portability
Export your data in a machine-readable format.
Restrict Processing
Limit how we process your personal information.
Opt-Out
Withdraw consent for marketing communications.
Response Time
We will respond to your data rights requests within 30 days. For complex requests, we may extend this period by an additional 60 days with notification.
Data Retention
We retain your information only as long as necessary to provide services and meet legal obligations:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account Information | Until account deletion | Service provision |
| Project Records | 7 years after completion | Warranty support, legal compliance |
| Payment Information | 7 years | Tax and accounting requirements |
| Marketing Data | Until opt-out | Communication preferences |
| Analytics Data | 26 months | Service improvement |
Third-Party Services
These are the companies that receive data when you use this site, what each one gets, and whether opting out stops it. The list is generated from the site's own configuration, so it stays in step with what actually runs.
Runs in your browser
Google Tag Manager (Advertising & measurement)
Blocked when you opt outLoads and configures our measurement and advertising tags. Site activity routed through it — pages viewed, estimate steps completed — reaches Google Analytics, Google Ads and Meta.
Receives: Pages viewed, funnel steps, device and browser details, IP address
View Google Tag Manager privacy policyGoogle Analytics (Advertising & measurement)
Blocked when you opt outReports how the site is used in aggregate — which pages are visited, and where visits come from.
Receives: Pages viewed, session activity, approximate location from IP address
View Google Analytics privacy policyMicrosoft Clarity (Product analytics)
Blocked when you opt outSession replay and heatmaps. It records how a page is interacted with — pointer movement, scrolling, clicks and the fields you move between — so we can find where the site is confusing.
Receives: Page interaction recordings, device and browser details, IP address
View Microsoft Clarity privacy policyVisionBridge (Advertising & measurement)
Blocked when you opt outConnected-TV advertising attribution. It measures whether a visit to this site followed one of our streaming-TV ads.
Receives: Page visits, device and network details, IP address
TrustedForm (ActiveProspect) (Advertising & measurement)
Blocked when you opt outA single-pixel beacon that loads on every page. It reports that a browser opened the page; it does not read what you type into a form.
Receives: Page visits, device and network details, IP address
Chatbase (Customer support)
Only when you use the featurePowers the chat assistant on the site. Loaded on desktop and tablet only; phones use the phone line instead.
Receives: Messages you send in the chat window
Mapbox (Service delivery)
Only when you use the featureAddress autocomplete. The address you type into an estimate or coverage check is sent to Mapbox to be matched to a real location.
Receives: The address text you type
View Mapbox privacy policyEnhancify (Service delivery)
Only when you use the featureProvides the financing application embedded on our financing page. Anything you enter into that application goes to Enhancify, not to us.
Receives: The details you enter into the financing application
Stripe (Service delivery)
Only when you use the featureProcesses payments. Card details are entered directly into Stripe and are never held by us. PCI DSS Level 1 certified.
Receives: Payment card and billing details
View Stripe privacy policySupabase (Service delivery)
Only when you use the featureHosts the database behind your account, quotes and project records.
Receives: The account, quote and project information you give us
View Supabase privacy policyReceives data from our servers
These never run code in your browser. They are used to build your estimate and to contact you about it, and each receives only what that step needs.
Google Maps Platform & Solar API
Turns a property address into imagery and roof geometry so an estimate can be produced.
Receives: Property address and coordinates
View Google Maps Platform & Solar API privacy policyEagleView
Produces roof measurement reports for a property.
Receives: Property address
RenoWorks
Renders shingle previews on an image of the property.
Receives: Property imagery and material selections
RingCentral
Sends the text messages and carries the calls about your project.
Receives: Phone number and message content
Children's Privacy
Age Restriction
Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@openbooq.com, and we will delete such information from our records.
Policy Changes
We may update this privacy policy from time to time. Here's how we handle changes:
Notification Process
We'll notify you of significant changes via email and prominent website notice at least 30 days before they take effect.
Version History
Previous versions of this policy are archived and available upon request for transparency.
Your Consent
Continued use of our services after policy changes constitutes acceptance of the updated terms.
Contact Us
Have questions about this privacy policy or how we handle your data? We're here to help with complete transparency.
Privacy Questions?
Email Us
privacy@openbooq.com
Call Us
(888) 872-6564
Mail Us
OpenbooQ Privacy Team
96 E Franklin St
Centerville, OH 45459
By texting us, you agree to receive SMS/MMS messages from OpenbooQ. Message and data rates may apply. Message frequency varies. Reply STOP to opt-out, HELP for help. View our Privacy Policy and Terms of Service.
Mobile information is never shared. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third party. All other categories of information are subject to the sharing described in this policy.
Our Commitment to Data Privacy
At OpenbooQ, we believe that transparency in pricing should extend to transparency in data practices. When you use our platform to get a roof replacement estimate, we collect only the information necessary to provide you with an accurate quote and complete your installation directly. We do not exchange your contact details for money, and we do not pass them to lead brokers or to unrelated companies for their own marketing.
The data we collect — including your address, roof measurements, and contact information — is used to generate your estimate, match you with qualified installers in your service area, and communicate with you about your roofing project. Separately, how you use this site is shared with our advertising and measurement partners so we can tell which of our ads are working; you can switch that off at any time through Your Privacy Choices, and we honour the Global Privacy Control signal automatically. We use industry-standard encryption and security protocols to protect your information at every step of the process.
You have the right to access, correct, or delete any personal information we hold about you at any time. If you have questions about how we handle your data, or if you'd like to exercise your privacy rights, please contact our support team at the information provided in this policy. We are committed to responding to all privacy-related inquiries within 30 days.